W dobie internetu, kiedy większość działań marketingowych odbywa się przez sieć, analityka staje się nieodzownym narzędziem w planowaniu, realizacji i mierzeniu efektów marketingu on-line.
Analityka internetowa to szerokie pojęcie, które może zawierać w sobie takie zagadnienia jak:
Analityka ruchu na stronie to proces zbierania, przetwarzania i interpretowania danych dotyczących aktywności użytkowników. Pozwala to na lepsze zrozumienie tego, jak użytkownicy korzystają z witryny, co ich interesuje, a co pomijają. Dobra analityka witryny pozwala na skuteczniejsze zarządzanie contentem i zwiększenie konwersji.
Analiza kampanii natywnej polega na badaniu skuteczności kampanii reklamowej, która została umieszczona w naturalnym środowisku użytkownika, takim jak strona internetowa, aplikacja mobilna lub social media. Kampanie natywne są bardziej subtelne i mniej nachalne niż tradycyjne kampanie reklamowe, ponieważ są zintegrowane z kontekstem, w którym użytkownik przegląda treści.
Analityka sklepu internetowego ma na celu zrozumienie, jak klienci korzystają ze strony, jak długo na niej przebywają, jakie produkty przeglądają i jakie działania podejmują (np. dodawanie produktów do koszyka, realizacja zamówień) oraz jakie są ich preferencje zakupowe. W sklepie internetowym analiza preferencji klientów ma kluczowe znaczenie dla zwiększania sprzedaży.
Analityka reklam i analityka contentu to dwa różne obszary. Analityka reklam internetowych koncentruje się na analizie kampanii reklamowych, w tym na różnych platformach reklamowych, takich jak Google Ads, Facebook Ads czy LinkedIn Ads. W tym obszarze dobrze sprawdza się Google Analytics. Analityka ta obejmuje mierzenie skuteczności kampanii reklamowych, używając takich wskaźników, jak liczba kliknięć, koszt kliknięcia, konwersji i ROI (zwrot z inwestycji).
W przypadku analityki contentu on-line celem jest poznanie preferencji odbiorców wobec treści, które prezentowane są na stronie internetowej, blogu, sklepie lub u wydawców on-line. Koncentruje się na analizie zachowań użytkowników w czasie interakcji z treściami, takimi jak artykuły, zdjęcia, filmy czy wideo. Obejmuje między innymi mierzenie sposobu przewijania treści na urządzeniu (scrollowanie). W analityce contentu kluczowe są takie wskaźniki jak: prędkość scrollowania, punkt koncentracji uwagi, punkt znużenia czy też punkt ucieczki ze strony. Ponieważ możliwości interakcji contentem internetowym jest znacznie więcej, niż możliwości interakcji z reklamą, analityka contentu jest znacznie bardziej rozbudowana.
Analityka internetowa to niezbędne narzędzie dla każdej marki prowadzącej działania w sieci. W dobie cyfryzacji analiza danych staje się kluczowe dla osiągnięcia sukcesu biznesowego. Dlatego analityka internetowa to dziedzina, która zyskuje na znaczeniu i jest coraz częściej stosowana w ocenie skuteczności marketingu dla marek.
Najczęstszym celem analityki internetowej dla stron marek jest pomoc w zwiększeniu konwersji, czyli przekształcenia odwiedzających stronę w klientów. Dzięki danym zbieranym przez narzędzia do analityki można ocenić skuteczność działań marketingowych, optymalizować stronę pod kątem SEO, poprawiać wrażenia użytkowników witryny i zwiększać ich zaangażowanie.
Innym z najważniejszych celów analityki internetowej dla stron marek jest poznanie preferencji i zachowań użytkowników względem prezentowanego contentu. Dzięki analizie sposobu korzystania z treści można stworzyć dokładny profil klienta. To pozwala na optymalizację oferty i zwiększa szanse na uzyskanie konwersji.
Innym celem analityki internetowej dla stron marek jest optymalizacja strony pod kątem wyszukiwarek internetowych. Dzięki analizie słów kluczowych, nawigacji po stronie i linków zwrotnych, można zoptymalizować stronę pod kątem SEO. Dzięki temu strona pojawia się na wyższych pozycjach w wynikach wyszukiwania, co przyciąga więcej potencjalnych klientów.
Istnieje wiele narzędzi do analityki internetowej, takich jak Google Analytics, iSlay czy Adobe Analytics. Narzędzia te pozwalają na zbieranie danych o użytkownikach, takich jak liczba odsłon, źródła ruchu, czas, czy dane demograficzne. Oprócz tych podstawowych informacji ważne są również dane dotyczące zachowań użytkowników na stronie, takich jak sposób scrollowania.
Dzięki analityce internetowej specjaliści mogą także dokładnie mierzyć skuteczność swoich działań marketingowych, takich jak kampanie reklamowe czy e-mail marketing. Analizując dane, można lepiej zrozumieć, jakie kanały marketingowe przynoszą najwięcej korzyści, a także co należy poprawić, aby osiągnąć lepsze wyniki.
Narzędzia analityczne wykonują wiele operacji, w tym w szeczgólności:
Systemy analityczne, takie jak Google Analytics, zbierają dane o użytkownikach za pośrednictwem kodu umieszczonego na stronie internetowej. Kod ten jest generowany przez system analityczny i musi być umieszczony na każdej stronie, na której chcemy zbierać dane.
Kod ten, zwany kodem śledzenia, wykonuje różne funkcje, takie jak zbieranie informacji o czasie spędzonym na stronie, przeglądanych stronach, źródłach ruchu (tj. wyszukiwarki, kampanie reklamowe, linki itp.), urządzeniach użytych do przeglądania strony, lokalizacji geograficznej użytkowników i wiele innych.
Kod śledzenia działa w sposób niewidoczny dla użytkowników, ale umożliwia systemowi analitycznemu gromadzenie danych w czasie rzeczywistym i ich przetwarzanie. Te dane są następnie przechowywane w bazie danych systemu analitycznego i mogą być analizowane i wykorzystywane do celów biznesowych.
Analityka internetowa dla stron marek pozwala na tworzenie raportów i wizualizacji danych poprzez dostęp do systemów analitycznych. Dzięki temu można szybciej interpretować zebrane informacje i podejmować decyzje biznesowe oparte na faktach. Raporty mogą być dostosowane do potrzeb każdej marki, w zależności od celów biznesowych, jakie chce osiągnąć.
Systemy analityczne, takie jak Google Analytics, dostarczają różnego rodzaju wykresów i raportów, które prezentują dane dotyczące ruchu na stronie internetowej. Wnioskowanie z tych wykresów może być nieco trudne, ponieważ dane te mogą być dość złożone i wymagać odpowiedniej interpretacji. Ponadto Google Analytics wymaga konfigurowania, co może sprawiać dodatkowe trudności.
Wnioskowanie z wykresów analitycznych wymaga także umiejętności odczytywania trendów. Warto korzystać z narzędzi analitycznych, które oferują takie funkcjonalności, aby uzyskać bardziej zaawansowane wnioski i prognozy. Ostatecznie, dobrze wykonana analiza danych może pomóc w podejmowaniu lepszych decyzji biznesowych i zwiększeniu skuteczności działań marketingowych dla witryny.
Celem takiej analizy jest uzyskanie informacji o tym, jak użytkownicy korzystają z witryny, czyli, czym się na niej interesują, a co pomijają. Analityka internetowa pozwala na lepsze zrozumienie potrzeb i oczekiwań odbiorców. Umożliwia dostosowanie strony internetowej do ich zwyczajów.
Istnieje wiele narzędzi do analizy internetowej, takich jak Google Analytics czy iSlay. Te narzędzia pozwalają na zbieranie danych o ruchu na stronie. Oprócz danych o liczbie użytkowników i czasie spędzonym ważne są dane dotyczące uważności korzystania z witryny. Aby zwiększyć poziom konwersji użytkowników na klientów, trzeba zwiększać zaangażowanie użytkowników w korzystanie ze strony.
Narzędzia do analityki internetowej pozwalają na tworzenie raportów i wizualizacji danych. Dzięki temu łatwiej obchodzić się z danymi.
Analiza internetowa może być wykorzystywana do badania różnych działań:
Analitycy internetowi wydawców są kluczowymi graczami w optymalizacji stron internetowych. Analityk internetowy może pomóc wydawcy w analizie danych, a także w podejmowaniu decyzji dotyczących zmian na stronie internetowej. Analitycy internetowi mogą również pomóc w określeniu celów analityki internetowej i wybraniu odpowiednich narzędzi do analizy danych.
Analiza internetowa może być wykorzystywana do optymalizacji strony internetowej, sklepu, bloga oraz publikacjach u wydawców internetowych.
Dzięki narzędziom do analityki internetowej agencja digital może tworzyć raporty i wizualizacje danych. To pozwala na łatwiejsze prezentowanie wyników pracy agencji przed klientem.
Analityka internetowa umożliwia również budowanie strategii marketingowych. Analiza ruchu na stronie pozwala na lepsze zrozumienie potrzeb i oczekiwań odbiorców. Dzięki temu agencja digital jest w stanie zwiększyć skuteczność swoich działań i osiągnąć pozytywne wyniki dla swoich klientów.
Do analizy internetowej wykorzystuje się wiele narzędzi, takich jak Google Analytics, Hotjar czy iSlay. Te narzędzia pozwalają na zbieranie danych na temat użytkowników na witrynie, w tym o liczbie odsłon i czasie spędzonym. Jednak aby zwiększyć skuteczność strony, nie wystarczy tylko wiedzieć, ile osób ją odwiedza. Ważne są również dane dotyczące uważności korzystania z treści. Analityka internetowa iSlay umożliwia pozyskanie tych informacji, dzięki czemu można wdrożyć działania mające na celu zwiększenie zaangażowania użytkowników i zwiększenie poziomu konwersji na witrynie.
Narzędzia typu iSlay i Google Analytics pozwalają na tworzenie raportów i wizualizacji danych. Dzięki temu łatwiej jest zarządzać treścią i optymalizować ją w kierunku konwersji. Raporty pozwalają na ocenę efektywności inwestycji marketingowych, a także na monitorowanie zmian w trakcie jak realizowana jest strategia.
Browsing virtual publications takes more and more time for Internet users. Suppose you are wondering whether you can make money on scrolling. We answer: yes, but you need to know just how to do it.
What is scrolling?
In short, scrolling is moving through the content displayed on the screens of electronic devices: smartphones, tablets, and computers. The place of publication does not matter. These can be large news sites, thematic pages, channels in social media, or blogs. The essential thing is that the scrolling person barely consumes the materials.
The user looks at them, and only when he finds exciting articles does he focus his attention on them to a greater extent. It is a defensive reaction against the overabundance of available data and the initial selection process to save time and attention. But, as research shows, rejection is not based on the incidental principle.
The critical issue for anyone who wants to earn money on the web is finding what arouses or could stimulate the desired attention, which can be interrupted by a seemingly thoughtless error. The answer to this question is not complicated as long as you know where to look for it. Since the awakening of users is not accidental, a thorough analysis of the user’s behavior on the website is necessary to catch the turning points.
Know the needs of the target group
Although everyone scrolls (or the vast majority of the users), using general information will be useless to you as a marketer. After all, the message you send is supposed to reach specific people. If you run a culinary website, adding another cheesecake recipe (even if you love it) while the steaks are getting the most attention is pointless.
The iSlay company has created tools to help you determine which website elements pulled your users out of lethargy. You will discover the places where browsing has become truly insightful reading. Which content was explored, even a couple of times? An interesting parameter is the depth of user weariness which shows when users stopped scrolling or reading and abandoned the page.
ISlay clients receive comprehensive care. First, the website goes through an audit, which ends with a detailed report and recommendations. Then, further monitoring allows the marketer or analyst to make improvements on an ongoing basis. At any time, it is possible to verify the effects and behavior of visitors in an intuitive panel that shows the results in real-time.
Scrolling the future of content marketing
With the proper knowledge, you can easily carry out the right content optimization. You will know what and how to write to get the desired effect. A content marketing strategy tailored to the recipient’s preferences has no right to go wrong. Responding to users’ needs will make your website popular and recommended.
A scrolling analyst entering an accurate content audit should interest every entity and business owner operating on the web. Using it will bring knowledge about the user’s involvement on the website and tangible benefits, regardless of the industry in which you operate. For example, if you run an online store, the trust of your existing customers will increase, which will translate into the number of new visitors and community-building. Creating content that addresses users’ concerns, your business will gain a reputable position in your field. The algorithms of Google, Facebook, and LinkedIn will note positive reactions and content sharing. As a result, the web page position throughout the network will be strengthened.
Remember, the messages you send are a showcase of your company. It’s a waste of time to burn through your budget with content no one will be interested in.
How many times a day do you wonder if your website is lost in the internet space? Is the published content adequate to the recipient’s needs? A detailed site audit at iSlay will solve all your doubts and set the direction for the future.
Is a detailed website audit necessary?
Definitely yes. It would be unwise to do business online without proper analytics. Such carelessness carries too much risk of failure. The more you know, the fewer things can surprise you. Therefore, all decisions should be data-based. This rule of thumb applies to every industry without exception.
To obtain specific information about the movement and behavior of the users, one needs to apply particular tools. First, content, i.e., the content you publish, has a vital task to fulfill – it must interest the website visitors. Encourage them to engage in reading and returning visits. Therefore, you need to find out what are your users’ interests. Then plan the web content accordingly. Identifying your needs is the basis for building a strategy based on meeting them. Thanks to this knowledge, you will create content that matches the recipients’ tastes perfectly.
Comprehensive content marketing analytics.
ISlay has created an innovative tool that, apart from the number of unique visitors to your website, will tell you a lot more about them. For example, how much time they spend consuming published content. How deep into them. Where do they abandon browsing? In addition, you can follow if and how they share links to publications with the rest of the virtual community. You will also learn if there are crawlers on your site. Audit results are available in an intuitive panel, the operation of which is not time-consuming. And some of them, such as the depth of scrolling, for example, can be observed in real-time.
You get all the knowledge you need to create an effective marketing strategy on a tray.
Aa engaged user is the key to success.
Without people, who are called users in the virtual world, the internet would not exist. They are the driving force behind it and all the initiatives there. Therefore, you should approach them with respect and remember that they decide whether your website/company will be famous and recognized or not. Internet users are demanding, to satisfy them, that neither a catchy title nor an eye-catching photo is enough. Of course, they will take more hits in the short term, but there is an excellent chance that being cheated in this way will not give you a second chance.
It is worth realizing that the internet is one big search engine. It gets a massive amount of content every day. Browsing them, called scrolling, is the everyday life of millions of people. Yet, until recently, the focus was not on this activity, which is a mistake.
Scrolling from start to finish is done at the user’s initiative and according to his will. So it is one of the best sources of knowledge about his preferences, habits, and mode of action.
Content production and distribution are one of the most popular marketing strategies today. However, creating content alone is not enough. Content must captivate and encourage reading. Scrolling the website and its in-depth analysis show what interests users. Scrolling is becoming the future of content marketing today.
What is content marketing?
Content marketing aims to build a long-term relationship with the recipient – user by publishing helpful content. A vital element of this is the reaction of the sender to the recipient of the messages. It does not always have to be the purchasing process. It may as well be about gaining your trust or distributing a specific article on the Internet. The fact that the recipients are people using the virtual network makes it possible to monitor their behavior and needs.
Odsłony, sesje, Pageviews, sessions, click – what will you not learn from them?
Internet traffic research should not be limited to information about how many people visit a given site (page views) because these are too general data. Similarly, data about the average time spent at the selected address (session) may not suffice. CTR indicator tells marketers a bit more but leaves too much room for guesswork. What matters in content marketing is valuable information. Obtaining it is not that difficult, as long as you use the appropriate marketing tools that allow for a detailed content audit. The more precise the employees of marketing departments know their recipients, the better their results will be.
It is essential not only: who, from where, when, and for how much time, but also why they appear in this and no other place on the web. And also how the users behave during this visit and what they do with the consumed content next. The goal is clear, and the user is to receive exactly the content he expects and share his satisfaction with a broader group of friends.
The gap in popular information collection systems – in broadly understood internet analytics – on the behavior of Internet users was filled by the tools monitoring the scrolling of the iSlay company.
iSlay Scroller – scrolling entirely under the control
Content grows exponentially every day, above the usual traditional methods of analysis. The answer to the excess of content is the specific behavior of Internet users. It is scrolling through subsequent materials in search of those that will arouse even minimal interest. Sometimes a catchy title or attractive photos are all it takes to stop the rolling. Although effective, these treatments only work for a while. And their excessive use may result in irritation and ignorance for weeks on the part of the recipient. Instead of taking shortcuts, the better approach is learning what moves the target audience. Our solution allows you to build a database of content that will catch the recipient’s attention. As a result, the chance of another visit will increase. The iSlay Panel tool, apart from indicating which materials are the most widely read, also shows the level of depth at which users’ curiosity has been satisfied. And how long did it take to absorb the given message?
Another handy feature is the ability to observe how specific links spread around the Internet. Be it on social media, via virtual messaging, or by e-mail.
Monitoring here and now
Internet users are used to acting quickly. That is why it is so essential to have real-time access to data on their activities. Only in this way can content managers react and control publications on an ongoing basis. Which in turn translates into greater comfort and user satisfaction.
Scrolling is an everyday activity. However, this can become a mine of precious knowledge thanks to proper monitoring.
The figures-based analysis is the only reliable way to evaluate the effectiveness of content marketing activities. By the mean of it, we can determine which page elements are the most popular. iSlay does it in the utmost detail.
Website audit or content analysis?
How to go about this business? Start with the site audit or content analysis? The answer to this question allows you to choose the appropriate verification tools. The correct one is necessary to succeed in online business.
During a traditional website audit, one examines the elements such as loading speed, optimization level, indexing, or position against the competition. In short: everything that affects search engine operations. It is, therefore, a check of technical issues and their possible adaptation to the requirements set by the algorithms.
Content analysis, as the name suggests, focuses on the content – messages published on the website. Its primary purpose is to verify the reactions evoked by recipients who are active Internet users. This task is much more difficult because it concerns a group of people, not machines. Moreover, addressing the recipients’ tastes requires understanding their needs and expectations. And most of all, choosing the suitable medium and language. The analytical tool proposed by the iSlay company not only assesses the current quality of content but also allows you to plan future activities.
Jakie dane What data iSlay collects?
Żaden z pojawiających się w panelu iSlay parametrów nie jest przypadkowy. Rozwiązanie zostało bardzo skrupulatnie przemyślane. Jego celem jest dostarczenie jak największej ilości informacji na temat użytkowników odwiedzających witrynę poddaną kontroli.
None of the parameters in the iSlay panel is accidental. On the contrary, the system provides detailed information about the website visitors.Starting from the number of recipients, through data on whether they are new or returning, the type of device on which they browse the website, and the average time they spend on this activity. Then you can observe the number of views and traffic sources.
The most interesting data, however, are those closely related to the published content and user engagement. By examining the depth and speed of scrolling, you will find out which articles have been read, not just viewed. Users attracted to particular content tend to slow down scrolling, which is immediately visible in the statistics. The right tools allow you to capture this activity’s starting and ending moments. The information is collected for further use for each piece of content and the entirety of the web page.
Yet this is not the end. After all, the content does not end its life with the “publish” button. It’s just the beginning. The better the material is, the more likely users will share it with others. Therefore, the developers also decided to observe this distinguishing feature.
Content analysis is also about shares and recommendations.
Users share valuable entries through instant messaging, e-mails, and social media. And it is these sources that appeared in the iSlay Panel. To sum up thanks to iSlay:
Is your website content-rich, but it doesn’t translate into the interest of Internet users? The expected growth is at hand but needs little push? It is high time to audit the webpage and verify the quality of the publication. Thanks to iSlay, you will find out what content attracts your audience.
It is quality, not quantity, that counts.
The web accepts any amount of content, but it’s the users who decide what is worthy and what is not. So the expendable materials will litter the virtual space forever, causing only disgust to those who find them searching for specific information.
It does not matter that they are according to SEO principles, and their publication takes place at the right time. If they don’t engage your audience, they won’t help you achieve e-success. In this area, human reactions and commitment win over automation and algorithms. Nonetheless, this doesn’t mean that you are in a losing position as a creator.
You need only to realize that the messages you create should address interest-specific recipients. The goal is to meet their needs and get rid of any doubts. Instead of publishing ten texts with flashy titles and a laconic means, focus on a single one yet supported by reliable research and containing the desired information. You will find out what content is in demand through a web audit conducted by iSlay. The final report is a source of valuable knowledge about your target group and their preferences. Once you find out what the recipient of the messages is looking for, addressing them will be much easier.
What does iSlay audit covers?
In the beginning, we will perform a general review of publications at the address indicated. Then, we will look at the specifics of your business. We will start with determining the duration of the audit and the amount of content tested. We then move on to the average time spent on the site. Next, you will learn the depth and speed of scrolling and the number of pages read by visitors. Then we divide the page into sections, answer the question about the number of views and show the most read content.
An essential audit element concerns the life of publications in social media channels and popular messengers. Sharing proves that the Internet user found it exciting and worth recommending. In addition, it’s good to see which platforms your website is gaining popularity on. An additional indicator is the source of traffic, i.e., where the users come from and the percentage that crawlers generate in the number of entries.
It’s good to see on which platforms your website is gaining popularity. An additional indicator is the source of traffic, i.e., where the users come from and the percentage that crawlers generate in the number of entries. Based on the collected results, shown in the form of graphic summaries, the program presents a list of the most engaging content. The last element of the audit is the expert’s recommendations, i.e., suggestions of what and how to modify to achieve the intended goal.
Implementation of recommendations
A website audit is the first step towards a bright future for your website. Therefore, after reviewing the prepared diagnosis, you should implement the recommendations as soon as possible. The first changes will already be visible in the statistics. However, earning a reputation, as well as users’ attention, take some time. It may take several months to become a reputable source of information. Notably, the iSlay service does not end with the submission of the report. We will be happy to help you in the following steps. In particular, we will monitor the effects and evaluate the implementation of recommendations.
The e-commerce industry is growing every passing day. Moreover, online commerce has grown in popularity during the pandemic, and consumers have become accustomed to its convenience. Yet, the competition is also fierce in this market; therefore, one needs innovative solutions to keep up the pace. It’s time you learn about iSlay.
Advantages and disadvantages of e-commerce
E-commerce has pros and cons. You can enjoy it while the orders flow seamlessly from your digital channels, growing your business, or get frustrated if – despite all effort, something goes wrong. However, to be in the game, one must first build its e-store and furnish it with an assortment.
Apart from all technical requirements for launching the sales platform, adding an offer and creating communication is the most responsible task. It depends on the description, graphic design, and messages sent to customers, whether they will be interested in a given thing or not.
Data under control
iSlay is an innovation on content marketing market. A solution for content marketing analytics created by practitioners has everything the e-commerce industry needs. It audits and monitors websites and campaigns and allows you to track the current traffic and user behavior in an accessible way, focusing on the published content.
No other tool analyzes scrolling with this accuracy. But unfortunately, this seemingly insignificant activity was treated neglectfully for a long time. No attention was paid to it, considering it serves only to kill time. Meanwhile, it turns out that how a person browses Internet resources provides a lot of important information about himself and his preferences.
iSlay uses statistics on the browsing time and scrolling depth to extract information, such as the depth of the page reached by the most significant number of users. It indicates the level below which is not worth placing flagship products. It also allows you to identify the most popular products, making them eligible for extending the range. In addition, it can generate a thematic report any time, which is helpful for business decisions.
Captivating e-commerce content with iSlay
Knowing what the customer is looking for and what the customer visiting the store likes is a mine of ideas and possibilities. You can, for example, offer him similar products based on it. Defining the need the user wants to meet during the visit is also essential from the point of view of communication. As we mentioned at the beginning, the narrative you create can work to your advantage if it is consistent and tailored to the audience. Every text you publish causes a reaction. If this is positive, you will be successful. With iSlay, you don’t have to guess or guess whether the content hits the audience’s taste. You will find the answer in the report.
Scrolling, i.e., fast browsing the Internet resources, doesn’t have a good opinion. ‘Stupidity and waste of time’ – are the most common arguments. However, scrolling may still be beneficial. It is the quickest way to search for available information. You do not believe? We will prove to you that scrolling makes sense!
Informaction is valuable
You can find everything on the Internet, assuming sufficient spare time to search. However, the mass of internet assets is growing daily, so it would be pretty challenging, if not impossible, to review the whole thing. So instead of reading all the content and cluttering the mind with it, we’d better make a quick selection. It’s easy to notice that scrolling through the records helps. One look and you already know if you have found what you are looking for or if you need to continue the tedious process — of evolution for the digital age.
What if the message you are hitting was perfectly suited to your needs? It would be fantastic, right? There are many indications that this dream may also come true shortly. However, to create content that would appeal to recipients’ tastes, you need data on their preferences. And these are hidden in scrolling. It is not without reason that we call this activity the most easily accessible source of information.
When does scrolling make sense?
The answer to this question is straightforward – always. From the point of view of a single user, scrolling makes sense whenever it needs it. Scrolling helps satisfy curiosity. From the provider’s point of view, this activity is always valuable because it provides helpful information about users visiting a given website. The reaction of the users clearly shows whether they like the presented method of communication or not. It also suggests which direction should be taken to meet their expectations. This means that scrolling makes sense not only from the point of view of an individual Internet user but also from companies communicating via texts with potential recipients. In short, the more significant the knowledge about the readers’ interests, the greater the chance of monetizing Internet activities.
You need to collect data skillfully to draw conclusions that will become the basis for building a new business strategy. Therefore, web analytics should be at the heart of any online business. Unfortunately, scrolling is a side issue for popular tools, so they don’t pay much attention to it. And it is worth focusing on this phenomenon because the number of hits is not everything.
Scrolling analysis with iSlay. How it works?
The solution proposed by Islay meets the needs of all those who want to understand user behavior on their virtual website thoroughly. The tool, apart from numerical data such as the sum of visitors and the time spent on the site, allows you to verify, among other things: which content is most appreciated, what is the main topic and which elements of the website attract the most visitors.
ISlay is easy to use. You need to install a dedicated plugin and enter the appropriate settings in the website panel. Monitoring is carried out in real-time, which makes it possible to track traffic regularly. In addition, the iSlay panel is intuitive, and it only takes a moment to navigate it like an expert.
The most popular website traffic tracking tool is Google Analytics, and internet analytics does not exist without it. Therefore, it is worth learning more about user-initiated behavior in addition to the GA data. One of them is scrolling.
Data is foundation of success in the virtual world.
The users access the internet to satisfy one or more of their needs. To do this, they look for: specific information, product, current news, person, etc. Naturally, the more time the discovery process takes, the more likely the users will be tired and irritated. If, however, they find the content that meets their expectations, there is a chance that you will gain faithful recipients and customers. Correct content marketing and diligent web analytics are the foundations of digital marketing.
Collecting the data about the users and their behavior allows for effective communication and achieving business goals. Moreover, many solutions on the market (including free ones) will enable you to analyze statistics. Therefore, it is essential to use them skillfully and regularly and follow the indicators in real-time.
Web analytics. What tools to use?
How many experts, so many proposals. It is impossible to give an unequivocal answer to such a question. It all depends on what you want to know and what result you want to achieve. There are many possibilities.
At the forefront of solutions used by Polish marketers, apart from Google, as mentioned above, there are Google Search Console, Ahrefs, Senuto, and Hotjar. Ahrefs focuses on organic traffic and link analysis. Senuto pays more attention to keywords and SEO compliance. In turn, Google Search Console allows you to monitor the indexing of the page in the search engine. And Hotjar records the visit and shows you when the activity was interrupted.
However, how would you check the involvement of users in exploring the content you have prepared for them? Did they like them, or have they been read in full? Which elements were the most or least successful? The number of tools that can be used drops dramatically. One of the few is iSlay. Its main task is to monitor scrolling. This activity was considered irrelevant for a long time, but a closer look helps to reveal interesting things.
Does scrolling analysis make sense?
Scrolling refers to quick browsing of web content. Web pages are created on the vertical axis, so you need to move the cursor down to see all the information. Therefore, it was natural for publications to be sorted in order of time or importance.
Currently, there is so much content that the place of a given element is not so prominent. That is why Internet users have made a habit of quickly browsing websites without much commitment. However, what is interesting, they very skillfully catch what they are looking for in this scrub. Scrolling research allows you to define what this factor is and for how long it attracts the user’s attention. Using this knowledge in your content marketing strategy will allow you to create content that will captivate many recipients.
Content marketing is a sales strategy based on broadcasting valuable information to the targetted group of potential customers. Achieving goals with appropriate words can be very effective if you know how to use them. For those who don’t know, iSlay will help.
The current content marketing measurement
It is obvious to study the results of the actions, and marketers have been doing it for a long time, using tools such as Google Analytics, Google Search Console, Alexa, or Senuto.
The same goes for conducting in-depth research when selecting the topics of the publication. Analyzing trends and keywords are part of the daily responsibilities of Marketing Responders. Just like browsing the rankings of the most popular influencers and connecting them with the represented brand. The goal is to satisfy representatives of the target group, the specification of which takes place at the beginning of the promotion process.
Thanks to the abovementioned one, which topics are popular and what words to use to please the algorithms are known. Where the traffic comes from, and how to promote the texts. And also how the competition is doing. Experts rightly point out that despite the enormity of the collected data, there are still spaces about which we know very little. An example is the study of the behavior of users of that particular website when viewing a given article.
iSlay will tell you the truth.
Behind iSlay, there are people associated with the marketing industry for years. They perfectly know the available solutions and understand what they are missing, like no one else. iSlay is, therefore, the answer of many years of practitioners to the market’s needs. Moreover, verifying the reactions of Internet users visiting a given website and selecting the most engaging content indicates the direction of further activities and shows which topics attract recipients’ attention.
Because all internet activity occurs via electronic devices, we can look at it from beginning to end. It is a pity to miss such an opportunity, as the study can be limited to one text and carried out in real-time.
The authors of iSlay focused on scrolling. The mechanism is pretty simple. When the content appearing on the screen attracts users’ attention, they slow down or stop doing this until they become familiar with the material of interest. Sometimes, the user goes back to reread the passage. These activities tell about the reader more than the number of views or the average time spent on the site. The higher the level of commitment, the greater the chance of success. That is why it is worth creating exciting content.
What behind scrolling?
Another sign of interest in a given content is the willingness to share it with friends. In the iSlay panel, you can track what the user does with the content he acquires. The system traces both content sharing and the way through which it occurs.
The data collected by iSlay and its conclusions will keep you ahead of the competition. Matching the content to the requirements and needs of the recipients will contribute to obtaining the status of an expert. And the trust of users will pay off.
