Browsing virtual publications takes more and more time for Internet users. Suppose you are wondering whether you can make money on scrolling. We answer: yes, but you need to know just how to do it.
What is scrolling?
In short, scrolling is moving through the content displayed on the screens of electronic devices: smartphones, tablets, and computers. The place of publication does not matter. These can be large news sites, thematic pages, channels in social media, or blogs. The essential thing is that the scrolling person barely consumes the materials.
The user looks at them, and only when he finds exciting articles does he focus his attention on them to a greater extent. It is a defensive reaction against the overabundance of available data and the initial selection process to save time and attention. But, as research shows, rejection is not based on the incidental principle.
The critical issue for anyone who wants to earn money on the web is finding what arouses or could stimulate the desired attention, which can be interrupted by a seemingly thoughtless error. The answer to this question is not complicated as long as you know where to look for it. Since the awakening of users is not accidental, a thorough analysis of the user’s behavior on the website is necessary to catch the turning points.
Know the needs of the target group
Although everyone scrolls (or the vast majority of the users), using general information will be useless to you as a marketer. After all, the message you send is supposed to reach specific people. If you run a culinary website, adding another cheesecake recipe (even if you love it) while the steaks are getting the most attention is pointless.
The iSlay company has created tools to help you determine which website elements pulled your users out of lethargy. You will discover the places where browsing has become truly insightful reading. Which content was explored, even a couple of times? An interesting parameter is the depth of user weariness which shows when users stopped scrolling or reading and abandoned the page.
ISlay clients receive comprehensive care. First, the website goes through an audit, which ends with a detailed report and recommendations. Then, further monitoring allows the marketer or analyst to make improvements on an ongoing basis. At any time, it is possible to verify the effects and behavior of visitors in an intuitive panel that shows the results in real-time.
Scrolling the future of content marketing
With the proper knowledge, you can easily carry out the right content optimization. You will know what and how to write to get the desired effect. A content marketing strategy tailored to the recipient’s preferences has no right to go wrong. Responding to users’ needs will make your website popular and recommended.
A scrolling analyst entering an accurate content audit should interest every entity and business owner operating on the web. Using it will bring knowledge about the user’s involvement on the website and tangible benefits, regardless of the industry in which you operate. For example, if you run an online store, the trust of your existing customers will increase, which will translate into the number of new visitors and community-building. Creating content that addresses users’ concerns, your business will gain a reputable position in your field. The algorithms of Google, Facebook, and LinkedIn will note positive reactions and content sharing. As a result, the web page position throughout the network will be strengthened.
Remember, the messages you send are a showcase of your company. It’s a waste of time to burn through your budget with content no one will be interested in.