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This visual holds users’ attention for 5 seconds. That’s 2 seconds longer than average.

Design your content to hold attention by measuring users’ behavior with our advanced attention metrics.

Unlock actionable insights into your users’ attention and boost your content to drive measurable impact.

Islay empowers smarter content marketing investments by delivering precise, transparent, and auditable metrics that accurately measure content attention—enabling you to make confident, data-driven decisions that maximize your marketing ROI.

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Attention is The Most Valuable Currency in Digital Media

Attention, a scarce cognitive resource, has become the new currency in today’s media landscape. Islay identifies authentic user attention levels and detects their fatigue signals to optimize content effectiveness.

Not all views are equal. Quick scrolling, bot traffic and high bounce rates distort true engagement numbers.

You risk being misled by fake traffic, early exits, fleeting views, and momentary visitors who never truly engage with your content. Islay empowers you to identify genuine human traffic, measure real attention, detect exactly where focus begins to fade, and ultimately understand the reasons that drive visitors to leave your content.

Your content deserves real attention.

Take full control of your content’s performance today by exploring our solutions designed to measure user attention, and optimize your content’s impact.