The marketing communication industry has reached a decisive moment. On one side, we see growing budgets and bold declarations from marketers ready to pay for quality, engagement, and attention. On the other – we still witness reporting practices that feel like a relic from the 468×60 banner era. We know this paradox all too well. And that’s exactly why we’ve been working for years to change it.
The latest State of Content Marketing 2025 report leaves no room for illusion:
82% of marketers say they’re willing to invest more in attention quality.
Yet 45% still don’t recognize metrics such as aCPM (attention Cost Per Mille), SU (Super User), or aTime (attentive Time).
This highlights a deeper issue: the technology exists, the data is available, but a common language is missing. Marketers, publishers, and agencies are speaking different dialects. And without mutual understanding, there can be no alignment — and no new standard.
iSlay Has Been Building the Right System for Years
Long before “attention economy” became a buzzword, iSlay was already delivering solutions. For over seven years, we’ve built tools that not only collect attention data but structure it into a cohesive, actionable framework. Our analytics panel already tracks and reports on qualitative attention metrics that many in the industry still treat as theoretical:
- aCPM – cost per thousand impressions measured by real attention, not visibility.
- SU (Super User) – users who consumed the content in full, either by reading or watching to the end.
- aUU (attentive Unique Users) – unique users who paid real attention, not just clicked and bounced.
- aTime – average attention span measured in seconds of true engagement.
This isn’t tomorrow’s vision – it’s the reality we implement daily in campaign briefs, reporting, and billing.
True Leaders Don’t Wait for a Standard – They Build It
At iSlay, we know transformation doesn’t just happen. That’s why we actively engage in research and education initiatives across the industry – all with one goal: to develop a shared language for the attention economy.
We believe the market doesn’t need a single “magic” metric. It needs a transparent, business-relevant set of indicators that everyone can understand and use – from brand managers to publishers to data analysts.
We bring not just knowledge, but a ready-to-use system that requires no disruption to your current ecosystem.